St George's Childcare
St George's reputation for caring for children is second to none, however it was clear their branding had been neglected for some time. So, when we were invited to take a look at their branding, naturally we jumped at the opportunity.
Creative challenge: To develop a new brand identity to:
• Better reflect the new Ofcom ‘outstanding’ status
• Better engage key audience targets (parents, carers, staff, commissioners, stakeholders)
• Leverage the outstanding rating, reputation, ethos, attitudes and childcare knowledge
To fully understand existing perceptions, Black Bug held a workshop and engaged with parents and carers directly to discuss the brand. This invaluable insight formed the basis for subsequent creative exploration.
The results you can see below. A complete overhaul of the existing brand identity, a comprehensive set of brand guidelines to inform how to engage through web, video, print, and other channels.
For more details please email
CLIENT: St George's Childcare
CREATIVE DIRECTOR: Steve Glew
ILLUSTRATION: Studio Mikey
WEB DESIGN: See Think Do
COPY: So What If